Case Study: St. Anthony’s Hospital achieves 15–20 new Sleep Disorder Center patients and $48,000+ revenue with Clear Channel Outdoor’s billboard and poster campaign

St. Anthony’s Hospital - Customer Case Study

St. Anthony’s Hospital needed to defend market share and boost awareness for programs in Pinellas County, particularly its Sleep Disorder Center. The hospital worked with Clear Channel Outdoor, deploying outdoor formats—bulletins and posters, including a #25 GRP poster and a permanent I‑275 bulletin—to increase visibility and support events.

Clear Channel Outdoor implemented an integrated plan: countywide poster showings for flexible event support and a high‑profile permanent bulletin on Interstate 275 to reinforce brand and location. The campaign drove roughly 15–20 new Sleep Disorder Center patients and generated over $48,000 in revenue, demonstrating clear, measurable impact from Clear Channel Outdoor’s strategy.

St. Anthony’s Hospital

Meagan Lurcott

Marketing Coordinator