Case Study: Papa John's Pizza increases online sales from 28% to 35% and drives $1,000+/week with Clear Channel Outdoor

Selling like HOT PIES in an Incredibly Competitive Pizza Market

Papa John's Pizza, operating in a highly competitive Chicagoland market, had never used out-of-home advertising and viewed it as a risky investment. Working with Clear Channel Outdoor, the restaurant chain tested a billboard mix to deliver constant, location-targeted reminders to drive both in-store and online orders.

Clear Channel Outdoor helped Papa John's Pizza choose optimal billboard locations and craft a long-running creative that promoted “All Large Pizzas for $10” and emphasized PapaJohns.com. During the campaign Papa John's tracked weekly sales: online orders rose from 28% to 35% (averaging over $1,000 in online sales per week), and the $10 billboard coupon was the most redeemed—demonstrating Clear Channel Outdoor’s measurable impact on sales and digital growth.

Papa John's Pizza

Ravi Ramakrishnan

Owner