Case Study: Science Museum of Minnesota achieves 96,715 ticket sales with Clear Channel Outdoor's geo-targeted posters

Science Museum of Minnesota - Customer Case Study

The Science Museum of Minnesota faced the challenge of driving awareness and attendance for a time-limited exhibit, CSI: The Experience (Oct 2008–Jan 2009), and needed to reach both its membership base and the general public across specific zip codes. To do this the museum partnered with Clear Channel Outdoor and used poster advertising, specifically a metro-wide #25 poster showing, to target the museum’s membership zip codes.

Clear Channel Outdoor implemented a geo-targeted poster campaign that placed the #25 posters across the identified zip codes, increasing exhibit visibility among intended audiences. The campaign helped generate 96,715 ticket sales—well above projections—and boosted awareness, with many patrons reporting they had seen the billboards prior to visiting, demonstrating Clear Channel Outdoor’s measurable impact.

Science Museum of Minnesota

Karen Fostervold

Marketing & Advertising