Case Study: Pinellas Technical Education Centers achieves 30% enrollment increase with Clear Channel Outdoor digital billboards

Pinellas Technical Education Centers - Customer Case Study

Pinellas Technical Education Centers needed to raise awareness of its 60 secondary education programs among 16–25 year olds to boost enrollment. Clear Channel Outdoor deployed its digital outdoor solution — running on the Pinellas Digital Network and Digital Billboards — to target the county audience with program and event messaging.

Clear Channel Outdoor ran a half‑slot schedule across all five digital boards in Pinellas County, using flexible creative rotations to showcase multiple programs and open house dates. The campaign drove a 30% increase in enrollment, and more than 20% of surveyed new students reported they had seen the digital boards.

Pinellas Technical Education Centers

Cheryl Guldenschuh

Information SpecialistInformation Specialist