Case Study: One Touch Direct boosts online job applications with Clear Channel Outdoor billboard campaign

One Touch Direct - Customer Case Study

One Touch Direct needed to fill 200 open positions and wanted a mass-reach medium to supplement online and agency job postings. They worked with Clear Channel Outdoor, using its Human Resources product in a bulletin format to drive prospective applicants to apply online.

Clear Channel Outdoor recommended five high-profile bulletin locations across the Tampa metro area, each directing candidates to OneTouchDirect.com. The campaign produced immediate responses and grew week over week — yielding 133 applicants from the billboards to date — demonstrating clear, measurable impact from Clear Channel Outdoor’s bulletin strategy.

One Touch Direct

Dixie Glisson

Jr., Recruiting Manager