Case Study: The Mirage Hotel & Casino achieves 80%+ showroom occupancy and strong campaign ROI with Clear Channel Outdoor

Measured a significant and positive impact on campaign R.O.I

The Mirage Hotel & Casino needed to increase showroom occupancy and revenues and turned to Clear Channel Outdoor, using its Digital Outdoor Network and digital billboards (including the Jackpot 7-board Tourist Digital Network) to raise visitor awareness and drive ticket sales.

Clear Channel Outdoor ran a four-week digital campaign to boost reach and frequency and build pre-show buzz; as a result The Mirage saw occupancy exceed 80% for each performance and reported a significant, positive impact on campaign R.O.I., highlighting the clear value delivered by Clear Channel Outdoor.

The Mirage Hotel & Casino

Michael Tozzi

Advertising Manager