Case Study: Madonna achieves record-breaking global reach and largest one-day iTunes pre-orders with Clear Channel Outdoor

Madonna - Customer Case Study

Clear Channel Outdoor partnered with Madonna to premiere her single and video “Give Me All Your Luvin’” in a first‑of‑its‑kind global launch. The challenge was to coordinate a simultaneous on‑air, online and outdoor rollout worldwide using Clear Channel Outdoor’s assets, including Digital Spectaculars, Digital Billboards, radio station promotions and websites (including iHeartRadio.com).

Clear Channel Outdoor implemented a 1,600‑display digital out‑of‑home network across nine countries with a three‑day dynamic countdown in malls, roadways, rail stations, airports and iconic locations, supported by 100+ radio stations in 38 U.S. markets and on‑demand availability on iHeartRadio.com and station sites; on‑air, online, NFC and QR activations drove fans to iTunes. The campaign reached 150+ million people, produced the largest one‑day iTunes pre‑order in history, landed the album at #1 on iTunes within three days, generated 11+ million YouTube downloads and became the most searched subject on Google and YouTube.

Madonna