Case Study: a leading B2B software platform drives awareness and consideration with Clear Channel Outdoor OOH advertising

Leading B2B Software Platform boosts consideration intent 76% with Clear Channel Outdoor

A leading B2B software platform sought to increase awareness and consideration for a newly launched product feature among upper management decision-makers. To meet this challenge, they partnered with Clear Channel Outdoor (CCO) to execute a targeted out-of-home advertising campaign.

Clear Channel Outdoor implemented a strategic campaign using printed and digital bulletins in high-traffic areas of San Francisco. The solution successfully drove a 65% increase in brand awareness for the new feature, a 69% increase in brand favorability, and a 76% consideration intent among the target audience. Furthermore, the campaign generated a measurable 27% lift in website visits, demonstrating a direct link between the OOH exposure and online engagement for the B2B software platform.