Case Study: Gameday Vodka boosts brand awareness and website traffic with Clear Channel Outdoor

Gameday Vodka boosts website traffic 859% with Clear Channel Outdoor

The customer, Gameday Vodka, sought to increase brand awareness and online engagement during football season in key Florida markets. The vendor, Clear Channel Outdoor, utilized its RADARView and RADARConnect solutions to address this challenge.

Clear Channel Outdoor implemented a targeted out-of-home campaign using proximity targeting near partner locations and sporting venues, followed by mobile retargeting. This solution drove an 859% total increase in website traffic and a 336% lift in organic search. The mobile retargeting campaign achieved a 0.23% click-through rate, which was double the industry benchmark, significantly boosting brand awareness and lower-funnel conversions.

Gameday Vodka