Case Study: Waterville Valley Resort achieves real-time, moment-of-need advertising with Clear Channel Outdoor digital billboards

Displaying Moment's Notice Updates Fits Business Strategy

Waterville Valley Resort, a year‑round ski and recreation destination in New Hampshire, needed to create and sustain brand awareness while delivering time‑sensitive messages about deals, offers and weather. To meet this challenge they partnered with Clear Channel Outdoor and used Digital Billboards to reach motorists and potential visitors.

Clear Channel Outdoor ran a 4‑week digital campaign on its Stoneham, MA south‑facing board (011536) along I‑93, allowing daily and real‑time creative changes; Waterville Valley could shoot a photo at 10:00 a.m. and have updated artwork live by noon. The campaign produced strong customer feedback from skiers, demonstrated operational agility (weekday/weekend/holiday updates), and prompted plans to increase Clear Channel Outdoor spend the following winter.

Waterville Valley Resort

Bobby Foster

Director of Marketing