Case Study: AP Images achieves 69M+ impressions and real-time global New Year’s Eve reach with Clear Channel Outdoor

Digital Out-of-Home Displays international New Year’s festivities in Real-Time

AP Images partnered with Clear Channel Outdoor to demonstrate how digital out‑of‑home media can transform traditional billboards into a creative, real‑time engagement platform. The objective was to show Clear Channel Outdoor’s digital billboard capabilities and relevancy for brands by using Media/ Digital Billboards to present live global New Year’s Eve content.

Clear Channel Outdoor and AP Images displayed 38 real‑time photos from 27 countries, branded with #NYE4all, across 1,000+ digital displays in 38 North American markets (over 2.2M+ spots) during the New Year’s period. The Clear Channel Outdoor activation generated 69M+ impressions, showcased use of the AP Images library, and highlighted Clear Channel Outdoor’s real‑time DOOH reach and inventory.

AP Images