Case Study: Corona Light (Corona) achieves 500,000+ daily impressions and massive social engagement with Clear Channel Outdoor

Corona - Customer Case Study

Corona enlisted Clear Channel Outdoor to position Corona Light as the “most liked” light beer in America by integrating social, mobile and digital out‑of‑home channels. Using Clear Channel Outdoor’s Spectacolor HD digital spectacular in Times Square, the campaign invited fans to hit “like” on Corona’s Facebook page and upload a photo for a chance to appear on the iconic billboard.

Clear Channel Outdoor captured and broadcast each fan photo for about four seconds (enabling 20,000+ unique photos per week) and sent images back to fans via a high‑resolution webcam, driving strong social engagement and growth of Corona’s Facebook audience. The Clear Channel Outdoor execution reached more than 500,000 people daily in Times Square and delivered measurable uplift in public exposure and interactive digital advertising engagement.

Corona