Case Study: ConAgra Foods achieves a 75–80% sales increase for Healthy Choice Café Steamers with Clear Channel Outdoor digital billboards

ConAgra Foods - Customer Case Study

ConAgra Foods, maker of Healthy Choice Café Steamers, needed to boost in-store awareness—Target shoppers were unaware of the product and its high-quality sensory attributes and nutritional benefits. To reach these consumers, ConAgra partnered with Clear Channel Outdoor, deploying Digital Billboards to capture the target audience near Target stores across key dayparts.

Clear Channel Outdoor supported an RPM Connect-led shopper-marketing and in-store campaign by placing strategically located digital billboards throughout the target consumers’ life footprint. The effort drove a 75–80% increase in Café Steamers sales at Target over one year and paved the way for improved long-term results.

ConAgra Foods

Evan Cross

Director Shopper Marketing, Target Team