Case Study: Advertising Week achieves nationwide amplification and 6M+ impressions with Clear Channel Outdoor's dynamic national digital billboard campaign

Clear Channel Outdoor brings Advertising Week NY to ad agencies across U.S.

Advertising Week partnered with Clear Channel Outdoor to extend its New York event to ad agencies across the U.S. The challenge was to demonstrate how out-of-home media could actively engage audiences and amplify event content beyond Times Square, using a Dynamic national billboard campaign (HD digital displays, digital billboards, digital kiosks) and social/mobile activations via Clear Channel Outdoor’s Connect Social platform.

Clear Channel Outdoor executed the Dynamic national billboard campaign—including Spectacolor Times Square displays, city roadside billboards, Times Center kiosks and social integrations—and partnered with Ipsos Girls’ Lounge to drive the #AWX and #ConfidenceIsBeautiful social programs. The campaign syndicated tweets and photos to markets such as Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles and San Francisco, generating 16.4k+ #AWX mentions (over 548M impressions), 1,000+ selfies and 347k+ impressions for #ConfidenceIsBeautiful, 134,274 Spectacolor impressions and more than 6 million roadside billboard impressions; the activation was also featured in industry press.

Advertising Week