Case Study: Carlisle Cadillac doubles sales with Clear Channel Outdoor billboards

Carlisle Cadillac doubles sales as Out of Home exceeds expectations

Carlisle Cadillac, an automotive dealership, needed to increase sales and alert consumers to a new location but had never used billboards. To reach new market areas and consumer groups, Carlisle Cadillac partnered with Clear Channel Outdoor to run out-of-home advertising using bulletin formats.

Clear Channel Outdoor installed two high-reach bulletins with eye-catching extensions in the dealership’s major trade area; immediately after the boards went up Carlisle Cadillac sold 13 Cadillacs in the first month versus the 4–6 typically sold monthly, more than doubling sales and exceeding expectations.

Carlisle Cadillac

Jerry Dean

General Manager