Case Study: a leading broadcast network boosts TV series awareness and viewing consideration with Clear Channel Outdoor billboards

a leading broadcast network boosts TV series awareness by 22% with Clear Channel Outdoor

The leading broadcast network partnered with Clear Channel Outdoor to increase awareness for multiple new and returning television series during a critical premiere window. Their challenge was to quickly build awareness and translate it into viewing intent in a highly competitive entertainment environment.

Clear Channel Outdoor implemented a multi-market campaign using a mix of digital and printed billboards to reach target audiences during their daily routines. The campaign, measured using Clear Channel Outdoor's RADARProof solution, delivered significant results: it increased series awareness by 17-22%, drove a 76% viewing consideration rate, and boosted the likelihood of social media engagement by 23%.