Case Study: RC Fine Foods improves customer follow-up and sales tracking with Clear C2's C2CRM

RC Fine Foods uses C2CRM to track samples, orders, and invoices via MS Dynamics integration

RC Fine Foods Inc., a specialty foods manufacturer, needed a better way to manage new sales opportunities and keep track of samples, orders, invoices, and customer reorder cycles. The company selected Clear C2’s C2CRM to improve visibility into customer activity and support its direct sales team with a more organized, customer-facing CRM process.

With Clear C2’s C2CRM, RC Fine Foods gained complete access to the sample request process, making it easier for reps to track and follow up on requests at the right time. The solution also helped the company monitor how long it had been since a customer last ordered, enabling proactive outreach to customers outside their normal order cycle to maintain consistent sales and strengthen customer relationships.

RC Fine Foods Inc.

Gary Cohen

Principal