Case Study: Brown Chemical achieves streamlined regulatory document management and consolidated CRM workflows with Clear C2

How Brown Chemical adapted to federal regulatory requirements on their chemical products regarding safety codes by implementing C2CRM and ClearC2’s robust documentation storage system

Brown Chemical, an Oakland, N.J. chemical distributor, faced a regulatory and operational challenge: shipments had to be accompanied by the proper government-mandated paperwork, but the company was relying on an outdated optical storage-and-retrieval system and a PC-based contact manager that produced inconsistent customer data. Seeking enterprise-wide CRM with robust document management and workflow capability, Brown evaluated options and selected Clear C2 and its C2CRM solution.

Clear C2 implemented C2CRM (including the Marketing Automation module) on Brown’s IBM iSeries, consolidating regulatory documents, notifications and customer workflows into a single platform. The Clear C2 deployment delivered enterprise-wide contact visibility, faster access to service records, improved regulatory compliance and streamlined issue tracking—reducing manual paper handling and increasing operational efficiency across distribution and manufacturing.

Brown Chemical

Doug Brown

President