Case Study: Beno J. Gundlach Company achieves integrated MAPICS-CRM and improved customer service with Clear C2

Gundlach Successfully Integrates C2CRM with MAPICS

The Beno J. Gundlach Company, a tool manufacturer, struggled with scattered contact data across rolodexes and personal files and needed a database-driven CRM that would integrate its MAPICS ERP iSeries, centralize customer records, and remain cost-effective and easy to use. They selected Clear C2’s C2 CRM (Lotus Notes/Domino) to address these challenges.

Clear C2 implemented C2 CRM integrated with MAPICS so customer service and sales teams can quickly access order and pricing data from MAPICS within the CRM, creating a true front‑office/back‑office solution. The deployment delivered centralized contact and activity records, faster data access, better tracking of customer buying trends to inform purchasing, improved customer service, rapid user adoption thanks to a browser/Notes interface, and a cost-effective implementation.

Beno J. Gundlach Company

Mike Pearson

Sales and Information Systems