Case Study: City of Coppell achieves real-time citizen services and streamlined web management with Clear C2

City of Coppell Implements On-line Services for Residents

The City of Coppell engaged Clear C2 to solve multiple citizen‑service and communications challenges: the city needed a collaborative web content publishing system, a multi-channel citizen communication tool (WEB, PHONE, EMAIL, FAX, IVR), a centralized online intake for citizen requests, and the ability to measure ROI and service delivery accountability. Officials sought better accessibility, improved service quality and faster, more transparent communication between residents, staff and council.

Clear C2 implemented C2 CRM (including its Content Manager) to put content control in department hands, consolidate service requests across channels, and launch resident features like MyCoppell and CoppellClips. The solution eliminated costly outsourcing, cut website edit times from days to minutes (new pages in a day or less), and trained 100+ employees to use the system. Measurable results include ~6,000 unique visitors per month, rising citizen profile and newsletter sign‑ups, faster status updates for issues, and improved management reporting and decision‑making using Clear C2’s metrics.

City of Coppell

Rick Moore

Director of Information Services