Case Study: Basement Waterproofing Specialists Boost Lead Response and Communication with Clear C2's C2CRM

C2CRM helps BWS incorporate texting into its sales process, making it even more successful

Basement Waterproofing Specialists (BWS) is a service-based business specializing in basement and crawlspace waterproofing, foundation repair, mold remediation, and exterior drainage systems. To improve lead management, customer communication, sales management, and customer support, BWS turned to Clear C2 and its C2CRM platform, with a particular need to solve weak response rates from phone calls and emails.

Clear C2 implemented C2CRM’s SMS/texting capabilities, allowing BWS to use text templates throughout the sales process for new contacts, proposal follow-ups, and completed projects. The results were strong: BWS reported much better response rates, estimated that 95% of text messages were received and read, and gained better reporting on follow-up timing, inspection scheduling, and project win rates.

Basement Waterproofing Specialists (BWS)