Case Study: Brint Electric achieves a $3M prospect pipeline and streamlined sales with Clear C2 CRM

C2CRM helps Brint Electric streamline and support the efforts of the company’s salespeople

Brint Electric, a family-owned commercial and industrial electrical contractor in Toledo, Ohio, needed a way to streamline and support a dispersed mix of salaried staff and contract salespeople selling traditional services and green-energy solutions. Seeking features like an automatic marketing platform, phone-call tracking and easy off-network access, Brint selected Clear C2’s CRM (C2CRM) primarily for the vendor’s responsiveness and strong support.

Clear C2 implemented C2CRM with email-marketing campaigns, phone-contact logging, calendar-driven follow-ups and a single annual maintenance agreement plus hands-on retraining when needed. The system helped Brint quickly target markets (e.g., Michigan school districts), close more business, keep reps organized and create automated sales discipline—taking a new rep from zero to about $3 million in prospects within a year—and delivered measurable increases in business and efficiency.

Brint Electric

Ken Johnson

Sales and Marketing Manager