Case Study: AFTCO achieves an all-time high conversion rate with Clean Commit

Aftco boosts conversion rate to 4.92% with Clean Commit

Aftco (American Fishing & Tackle Company), a leader in its niche, believed its polished Shopify store was leaving money on the table. Their challenge was to eliminate points of customer friction to drive quick, measurable results. Clean Commit was engaged to help with conversion rate optimization.

Clean Commit conducted a detailed analysis by reviewing session recordings, heatmaps, and customer surveys. They then implemented a rapid testing pipeline focused on upsells, mobile convenience features, and UI simplification. This solution helped Aftco achieve an all-time high conversion rate of nearly 5%, a 31% winning experimentation rate, and a 12x return on investment, increasing revenue per customer by almost 15%.

Aftco (American Fishing & Tackle Company)