Case Study: Supabase cuts AWS Marketplace ops effort by 80% with Clazar

Supabase cuts AWS Marketplace effort by 80% with Clazar

Supabase, an open-source Postgres database platform, faced significant operational friction in scaling its AWS Marketplace channel. Manual processes, disconnected systems like AWS Partner Central and HubSpot, and a lack of visibility were causing lost revenue and sales team reluctance. To address this, Supabase partnered with vendor Clazar, a cloud GTM platform, to automate and streamline its marketplace operations.

Clazar implemented an integrated workflow that automated the inbound lead process, synchronized data between HubSpot and AWS, and provided real-time Slack notifications. This solution reduced manual effort in the inbound lead workflow by 80% and enabled Supabase to successfully launch a self-serve marketplace offering. The results included a 350% year-over-year AWS co-sell growth and the closing of over 250 AWS Marketplace deals, transforming the channel into a scalable source of revenue.

Supabase