Case Study: Sendoso achieves $500k in outbound pipeline in Q1 with Clay

Sendoso's outbound automation journey with CEO Kris Rudeegraap

Sendoso, a direct mail and gifting platform, was following a traditional outbound sales model that relied heavily on hiring a large team of SDRs to manually find prospects and book meetings. This approach was costly, inefficient, and difficult to scale without a constant influx of capital, presenting a significant challenge for sustainable growth. To overcome this, Sendoso implemented Clay to automate its outbound sales process.

By using Clay, Sendoso automated key tasks such as contact data enrichment, identifying buying signals, data synchronization, and hyper-personalized outreach. This shift allowed their sales team to focus on high-value activities like engaging warm leads rather than manual prospecting. The solution delivered significant results, generating $500,000 in outbound pipeline within the first quarter of using Clay.

Sendoso

Kris Rudeegraap

CEO & Co-Founder