Case Study: Recharge boosts opportunity and meeting conversions with Clay

Recharge boosts opportunity conversion by 20% with Clay

Recharge, a subscription billing platform for Shopify, faced a significant challenge in leveraging its decade of customer and product data. Their growth team was hindered by fragmented data across systems like Snowflake, Salesforce, and FullStory, which made launching targeted campaigns a slow, manual process that occurred only once per quarter. This left them overly reliant on inbound interest rather than proactive outreach.

The vendor, Clay, solved this by unifying Recharge's GTM data into a single platform. Clay integrated various data sources to build precise audiences and used AI to generate personalized messaging for automated outreach sequences. As a result, Recharge scaled from one to eight simultaneous campaigns, achieving a 20% increase in opportunity conversion, a 12% rise in meeting conversion, and a 10x improvement in call conversion rates.

Recharge