Case Study: Northbeam 5x's MQLs on Meta with Clay Ads

Northbeam 5x'd MQLs on Meta with Clay

Northbeam, an omnichannel marketing measurement platform, struggled with low audience match rates on major ad platforms like Meta, Google, and LinkedIn. This prevented them from effectively reaching their ideal customer profile (ICP) at scale and made Meta ads practically unusable for generating quality leads. To address this, they partnered with Clay and used its Clay Ads product.

The solution involved using Clay's third-party data marketplace to build high-quality seed audiences for lookalike targeting. This dramatically increased their match rates to over 50% across the platforms. As a result, Northbeam 5x'd its weekly qualified marketing qualified leads (MQLs) on Meta, from 2-3 to roughly 15 per week with a constant budget. Clay's solution also contributed to a more than 2x year-over-year increase in overall pipeline.

Northbeam