Case Study: Verkada automates targeted ABM campaigns and data enrichment with Clay

How Verkada’s growth team uses Clay to launch targeted ABM campaigns across LinkedIn, email, and direct mail

Verkada, a cloud-based enterprise security company, faced a significant challenge in scaling its targeted growth campaigns. Their team struggled with inefficient manual research and inaccurate data, which limited their ability to execute sophisticated account-based marketing (ABM) across LinkedIn, email, and direct mail. They turned to the vendor Clay to automate and enhance their data enrichment processes.

Using Clay, Verkada automated previously manual tasks, such as scraping niche industry directories to build targeted ad audiences and enriching contact data for accurate direct mail campaigns. The solution also auto-generated hundreds of personalized landing pages. These efforts resulted in a 2x increase in LinkedIn ad match rates, the complete elimination of manual enrichment work, and the creation of over 600 personalized pages per campaign, substantially accelerating their go-to-market execution.

Verkada

Davide Grieco

Head of Growth