Case Study: Sendoso achieves $1M+ in pipeline and 10x outbound productivity with Clay

How Sendoso uses Clay to inject creativity, efficiency, and $1M in pipeline into their outbound motion

Sendoso, a company that helps revenue teams drive pipeline using direct mail and personalized gifting, faced challenges with its outbound sales operation. Their team was stretched thin by manual prospecting and managing siloed data sources, which made it difficult to scale their highly personalized outreach. They needed a solution to automate processes and enhance their personalization efforts without sacrificing quality.

By implementing Clay, Sendoso automated its outbound motion, including contact enrichment, workflow automation, and personalized outreach. The vendor's platform integrated with their systems to power creative campaigns and re-engagement plays. This resulted in a significant boost to their pipeline, generating over $1 million, a 20% increase in response rates, and a 10x improvement in outbound productivity for their sales reps.

Sendoso

Kris Rudeegrap

Chief Executive Officer