Case Study: Regency Supply automates lead qualification and finds niche prospects with Clay

How Regency Supply used Clay to find niche prospects & automate research and scoring

Regency Supply, a commercial lighting and electrical distributor, faced significant challenges in manually finding local electrical contractors and qualifying inbound e-commerce leads. Their existing tools were ineffective, forcing the sales team to spend hours on manual research and verification, which created bottlenecks and slowed their expansion into new local markets.

By using Clay, Regency Supply automated its prospecting and qualification processes. The solution utilized Clay's Google Maps integration to find hard-to-reach contractors with verified data and automated the entire e-commerce lead verification process. The results included eliminating hours of manual work, fully automating lead qualification, and building a system to track job changes for over 5,000 key contacts, which freed the sales team to focus on closing deals.

Regency Supply

Andrew Thomas

Founder