Case Study: Oyster saves 40 hours per sales rep each month with Clay

How Oyster uses Clay to run intent-based outbound campaigns, saving 40hrs/month per sales rep

Oyster, a global employment platform, faced a challenge with a manual and fragmented intent-based outbound process. Their sales team spent significant time on research and data enrichment using a complex, siloed tech stack, which limited their outreach capacity and generated less pipeline than desired. To overcome this, they turned to the vendor Clay to automate and optimize their campaigns.

The solution implemented with Clay automated data enrichment, outreach workflows, and account segmentation. This integration saved each sales representative 40 hours per month and generated over $34,000 in new pipeline from previously untapped accounts. Clay enabled Oyster to quadruple the number of accounts reached and explore new, effective channels, dramatically increasing the team's overall efficiency and output.

Oyster

Petra Hajal

Marketing Operations