Case Study: OpenAI more than doubles lead enrichment coverage with Clay

How OpenAI is scaling their GTM motion with Clay

OpenAI, a pioneering AI research and deployment company, faced a challenge in scaling its go-to-market motion following the launch of ChatGPT Enterprise. An under-staffed team struggled with a single-source data enrichment provider, which left over half of their inbound leads with missing information and created significant gaps in their process.

By implementing Clay's multi-source enrichment platform and AI research agents, OpenAI more than doubled its enrichment coverage, moving from the low 40% to high 80%. The solution automated research tasks for the sales team directly within Salesforce and enabled rapid experimentation with data. This resulted in over 8,500 enrichment runs by the team and provided a flexible, scalable data foundation for their entire GTM operation.

OpenAI

Keith Jones

GTM System Lead