Case Study: IntroCRM cuts prospecting data spend by 65% with Clay

How IntroCRM cut its prospecting data budget by 65% and built better lead lists lists with Clay

IntroCRM, a fractional sales agency, struggled with the high cost and limited information provided by its previous prospecting data broker. They needed a way to build more personalized and relevant lead lists for their clients without exorbitant expenses. They turned to the vendor Clay to find a more effective solution for their data enrichment and prospecting workflows.

By implementing Clay, IntroCRM was able to replace its reliance on a single expensive data provider. They used Clay's platform to creatively aggregate data from multiple sources, including web scraping and AI analysis, to build highly personalized prospecting lists. This solution allowed them to cut their prospecting data budget by 65% while simultaneously building higher quality, more relevant lead lists for their clients.

IntroCRM

Harris Kenny

Founder