Case Study: Harmonic increases SDR output and conversion rates with Clay

How Harmonic automated their SDR workflows in Clay to increase output and conversion rates

Harmonic, a provider of a startup database used by major venture capital firms, faced challenges with managing their SDR workflows across a dozen fragmented tools. This manual and disconnected process slowed down their outbound efforts, leading to inconsistent results and missed opportunities. To address this, they turned to the vendor Clay.

By implementing Clay, Harmonic centralized and automated their entire SDR workflow. The solution automated inbound lead enrichment, co-investor outreach based on funding events, no-show follow-ups, and closed-lost re-engagement sequences. This resulted in a doubling of SDR outbound capacity, a tripling of response rates, and the elimination of 50 hours of manual work per month, significantly increasing their output and conversion rates.

Harmonic

Darri Atlason

Head of Growth