Case Study: First Round Capital enriches and auto-updates 220k+ CRM contacts with Clay

How First Round Capital uses Clay to enrich and update 220k+ CRM contacts

First Round Capital, a venture capital firm, faced the significant challenge of maintaining the accuracy and enrichment of its large CRM database containing over 220,000 contacts. Their previous methods, including manual updates and building in-house tools, were time-consuming, costly, and ineffective. They turned to the vendor Clay to find a solution for this data management problem.

Clay implemented an automated workflow that enriched and updated the CRM. The solution involved parsing emails to add new contacts, using webhooks to enrich data, and running monthly automations to detect job changes and find new contact information. As a direct result of using Clay, First Round automatically updated the company and title information for 60,000 contacts, which represented nearly 30% of their entire database, saving immense time and ensuring their critical network data remained current.

First Round Capital

Ryan Donnon

Director of IT