Case Study: Exit Five boosts sponsorship revenue and event targeting with Clay

How Exit Five scales sponsorship revenue by enriching newsletter subscribers

Exit Five, a B2B marketing community, faced challenges growing its sponsorship revenue due to limited audience data. With only email addresses for its 30K+ subscribers, the company struggled to understand its audience composition and demonstrate its value to potential sponsors, hindering its sales process.

By implementing Clay for data enrichment, Exit Five integrated actionable firmographic data like job titles, company revenue, and geography directly into its HubSpot CRM. This solution allowed them to create data-backed audience segments for targeted sponsorship pitches, resulting in a 50% enrichment of their 27,000 contacts and a 2x increase in sponsorship deal velocity.

Exit Five

Dan Murphy

Chief Operating Officer