Case Study: Coverflex adds 200+ demos per month with Clay

How Coverflex uses Clay to automate signal-based outreach for 3M+ companies, adding 200+ monthly demos

Coverflex, a fintech company providing a flexible benefits platform, faced the challenge of managing its vast total addressable market of over 3 million companies across Europe. Their legacy tools for data enrichment and buying signal tracking were inefficient, costly to manage, and resulted in poor data quality, which hindered their ability to generate the necessary sales pipeline.

By implementing Clay, Coverflex automated its entire prospecting process. The solution involved using Clay for data enrichment and signal tracking, integrated with other tools to build a custom workflow. This system automatically identifies and prioritizes qualified leads, enabling highly personalized multi-channel outreach. As a result, Clay helped Coverflex add over 200 demos per month and increased their sales and marketing team's output by five times.

Coverflex

Pedro Azevedo

Marketing and Growth Operations Leader