Case Study: Toddy makes cold brew cool with Clay Pot Creative

Toddy revives cold brew marketing with Clay Pot Creative after nearly 50 years of brand history

Clay Pot Creative was hired by Toddy, the pioneers of cold brew coffee, to help make their brand cool and appeal to a new audience of coffee enthusiasts and baristas while still marketing to their existing home users. The established company needed a fresh and exciting marketing campaign to achieve this goal.

The solution was the creation of a timeless, art nouveau-inspired custom illustration called the "Toddy Temptress." Initially intended as a t-shirt design, Clay Pot Creative's solution exploded in popularity to become a central pillar of the entire marketing campaign. The image was widely adopted on print marketing, banners, and trade show materials, and was proudly worn by countless customers.

Toddy