Case Study: Lighthouse Chiropractic achieves a modern, standout brand with Clay Pot Creative

Lighthouse Chiropractic modernizes its brand with Clay Pot Creative after 16-year journey to chiropractic

The customer, Lighthouse Chiropractic, sought to modernize its brand identity while retaining its local name recognition. Dr. Ed Osgood, who purchased the practice, challenged the vendor, Clay Pot Creative, to develop a visually striking rebrand that would help the clinic stand out in a crowded market.

Clay Pot Creative implemented a rebranding solution utilizing a new color scheme of blues and greens to reflect the practice's professional and caring nature, alongside a more overt lighthouse logo. This new branding was then applied across a new website design, business cards, and direct mail campaigns. The successful rebrand by Clay Pot Creative has helped position Lighthouse Chiropractic as a leading chiropractic center in Fort Collins.

Lighthouse Chiropractic