Case Study: Colorado State University builds the Ascend brand with Clay Pot Creative

Colorado State University launches Ascend with Clay Pot Creative

The customer, Colorado State University (csu), needed to build a new brand for a revolutionary division that provides educational services to corporations and government entities. Their challenge was to create a distinct identity that adhered to the university's established guidelines while also standing on its own. They partnered with the vendor, Clay Pot Creative, for branding services.

Clay Pot Creative developed the brand name "Ascend," which was instantly adopted by the client. The solution included an iconographic "A" logo that symbolized upward growth and expanded upon the CSU color palette. The vendor successfully crafted a mark that perfectly aligned with the university's standards while giving the new organization, Ascend at Colorado State University, its own unique identity.

Colorado State University (csu)