Case Study: Sky elevates its DeFi brand with Clay's visual identity redesign

Sky boosts site traffic by 40% with Clay

The customer, Sky, an innovative DeFi platform evolving from MakerDAO, required a comprehensive rebranding to mark its new era and distinguish itself within the ecosystem. The vendor, Clay, was engaged to develop a new brand strategy and visual identity to address this challenge.

Clay delivered a full suite of branding solutions including a distinctive logo, a unified design system with custom illustrations and 3D elements, and an engaging website with refined interactions. This new visual language, centered on a celestial theme, successfully established a cohesive and future-focused brand. As a result, Clay's work enhanced the client's site traffic by 40%, improved brand recognition and market positioning, and boosted engagement by 30%, customer satisfaction by 35%, and conversion rates by 25%.

Sky