Case Study: Sony transforms OOH advertising with Clavis Tech

Sony cuts brief-to-broadcast time from days to minutes with Clavis

Sony, a global leader in media, faced significant challenges managing its fragmented network of digital outdoor advertising screens. Their reliance on manual, conventional methods for scheduling and monitoring ads was time-consuming, prone to error, and left them blind to network performance. To overcome these inefficiencies, Sony partnered with Clavis to develop an intelligent Out-of-Home (OOH) campaign management platform.

Clavis delivered a centralized, software-driven platform that automated scheduling, sequencing, and real-time monitoring. The solution slashed operational time by 95%, reducing the process of going from "brief to broadcast" from days to under an hour. This provided Sony with full network visibility, enhanced advertiser trust through transparent reporting, and enabled them to seamlessly scale their offerings to a global portfolio of advertisers.

Sony