Case Study: Tanya Heath boosts ecommerce orders and social reach with Clavis Social

Tanya Heath drives 11.4% email placed-order rate with Clavis Social

Tanya Heath, a small independent footwear brand, faced the challenge of not having enough people see its beautiful shoes through its ecommerce store. The owner wanted more professional branded content, better reach to attract new customers, and stronger loyalty from existing ones. This led them to partner with Clavis Social for a range of services including photography, social media, paid advertising, and email marketing.

Clavis Social implemented a brand-first solution that included professional photography shoots to create content for all channels. They worked to expand reach through social media and digital ads to grow the subscriber base and simplified the checkout process on the ecommerce site. The results were significant, with the campaign achieving 3 million social views, gaining 8,000 new followers in six months, and an enviable 11.4% email placed-order rate since the relaunch.

Tanya Heath