Case Study: Supermetrics helps marketers manage ad campaigns and cut reporting time with Claude

Supermetrics cuts client reporting from 10 hours to 20 minutes with Claude

Supermetrics, a software startup, builds data infrastructure for over 200,000 businesses. Their marketing customers faced a challenge as dashboards could only answer pre-defined questions, forcing them to manually export and reconcile data from numerous platforms for any unique analysis, a time-consuming and error-prone process that hindered trust in using AI for client-facing work.

Anthropic's Claude provided the solution through its Claude Cowork product. Supermetrics built a connector that allows marketers to query live data and manage ad campaigns via conversation. The results were significant, including a 250% average month-over-month growth in active users. One agency customer, Layer, reduced a 10-hour reporting task to just 20 minutes with zero hallucinations found during validation.

Supermetrics