Case Study: Scribd boosts content discovery and user engagement with Claude

Scribd, Inc. boosts content discovery and engagement with Claude

Scribd, a multinational technology company focused on written and spoken word content, had a significant challenge with content discoverability. Approximately 70% of user-uploaded documents on its Scribd and SlideShare platforms lacked quality metadata such as titles and descriptions. This made it difficult for users to find relevant material. The company turned to Anthropic's Claude platform to address this issue.

By implementing Claude, Scribd was able to automatically generate high-quality metadata for its vast content library at scale. The Anthropic solution processed over 100 million documents, enriching content descriptions which led to a 7% increase in users viewing content and subsequently signing up for subscriptions. This significantly improved content discovery and user engagement across Scribd's global platforms.

Scribd

Steve Neola

Senior Director of Product