Case Study: Quillit reduces report writing time by 80% with Claude

Quillit eliminates 80% of the time-consuming tasks of qualitative research using Claude

Quillit, a product developed by Civicom, sought to streamline the time-consuming qualitative research process for market researchers. Their clients faced the immense challenge of manually transcribing, analyzing, and reporting on data from interviews and focus groups, which was slow and risked missing critical insights. The company turned to the Claude Platform to help accelerate this workflow.

By integrating Claude, Quillit provided a solution that summarizes transcripts, queries data, and generates highly accurate contextual citations. This implementation resulted in an 80% reduction in report writing time for clients and dramatically improved citation accuracy from 60-70% to 89-98% using Claude 3.5. The vendor's focus on data ethics and governance also ensured the solution met the market research industry's strict security standards.

Quillit

Jason Deniega

Product Manager