Case Study: ASAPP achieves secure, natural customer service with Claude

ASAPP brings human-level AI to customer service with Claude

ASAPP, a software company providing AI-driven customer service solutions, faced a challenge with their initial AI provider. Their previous model required a complex and error-prone process to redact sensitive customer data before sending requests over the public internet, which negatively impacted the quality of their AI interactions and posed a security risk.

By implementing Claude through the Amazon Bedrock platform, ASAPP found a secure solution. The vendor's product eliminated the need for data redaction, handled sensitive information safely, and delivered more natural, context-aware conversations. This switch resulted in a 25-40% improvement in core business metrics and significantly enhanced the customer support experience.

ASAPP

Gabe Maggiotti

Director of Machine Learning Engineering