Case Study: Sett reduces playable ad production from one month to 75 minutes with Claude

Sett scales gaming ad production with Claude

Sett, a company that builds AI-powered playable ads for mobile game studios, faced the immense challenge of slow and expensive ad production. Creating a single high-quality, interactive ad could take a month or more manually, making it difficult for their clients to test enough creative concepts to find winning performers. To overcome this, Sett implemented the Claude Platform to revolutionize their workflow.

By using Claude as the core orchestrator agent for creative coding and workflow management, Sett dramatically accelerated production. The solution reduced the time to produce a single playable ad from approximately one week of refinement work down to just 75 minutes. This 50% reduction in refinement effort empowered Sett's clients to generate massive creative diversity, with one studio now driving 90% of its ad spend through Claude-powered ads.

Sett

Yoni Blumenfeld

CTO and Co-Founder