Case Study: Hostinger helps users build websites in minutes with Claude

Hostinger Helps Non-Technical Users Build a Website in Minutes with Claude

Hostinger, a web services platform serving 3.5 million users, faced significant churn from its non-technical customer base. These users, often entrepreneurs and creators, were abandoning projects out of frustration with the steep learning curve of traditional website builders. They needed a way to turn a natural language description into a complete, functional website, a challenge they addressed by partnering with vendor Anthropic to integrate its Claude AI.

The solution was Hostinger Horizons, a website builder powered by Claude. The AI interprets user prompts to generate ready-to-launch websites, complete with code, copy, and e-commerce functionality. This transformed a days-long technical process into one that takes minutes, dramatically reducing early-stage user churn and expanding Hostinger's market to include less-technical creators.

Hostinger

Dainius Kavoliunas

Head of Product