Case Study: HubSpot achieves up to 40% productivity gains with Claude

HubSpot reclaims time for creativity with Claude

HubSpot, a large software company, faced challenges with manual work consuming valuable time across its teams. Engineers were bogged down by migrations and maintenance, marketing struggled with content creation and maintaining consistent context, and customer success managers could not scale personalized guidance. They turned to Anthropic's Claude Platform to address these inefficiencies.

By implementing Claude, HubSpot integrated the AI across engineering, marketing, and customer success. The solution, which utilized features like Claude Code with MCP support and Claude Projects, led to significant results. These included productivity increases of up to 40% in some workflows, reducing complex technical troubleshooting from 3-5 days to under an hour, and accelerating developer onboarding.

HubSpot

Sarah Caruthers

Senior Customer Success Manager